Violence against women and girls isn’t just a problem in Pakistan but around the world. It is a violation of human rights taking place with alarming frequency and brutality.
While this violence has ignited a lot of public outrage, justice tends to be a little elusive.
Pakistan, in particular, needs to stand firm against the patriarchal ideologies and their fight against female violence is far from over.
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But thankfully, Pakistan knows where it stands and they’re taking on the challenge and so UN Women Pakistan’s new ‘#BeatMe’ campaign brought an unconventional twist to advocacy on women’s rights.
This campaign aims to remind women that they are more than they believe themselves to be.
#BeatMe aims to shatter the perception that a woman is weak and upgrades their status from ‘beatable’ to ‘unbeatable’.